Sunday, December 29, 2019

Social Media s Impact On Business Essay - 1112 Words

literature review Social media in business continually rises to be an in important tool in everyday business and this means that communication is greatly evolving. In this development period, social media has had a prodfound impact on businesses especially in marketing. As a result, many are using social media as a communication tool regardless of the negative impacts experienced in some aspcts of social media. As a result, many business organizations which are already exixting as well as startups are capitalizing heavily on social media in the establishment of market segments and growing their businesses. Social media has also transformed business communication in corporate practices with feedback being real time thereby enhancing handling consumer needs. Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication. In the business environment or the workplace, social media continues to impact on business performance as well as organizational capabilities. On the other hand, it isShow MoreRelatedSocial Media s Impact On Business1230 Words   |  5 Pages Long before social media, a business reputation and advertisement that was based on word of mouth and newspapers. Although, now that the times have changed, and we live in a world based off social media. 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